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Ambition is a leading national body and youth charity, reaching half a million young people every year across the UK.

For many young people, school and home is not always an easy place to be. We have been meeting the needs of young people since 1925 through our diverse network of voluntary and community sector organisations, community projects, local authorities and housing associations. Our programmes enable young people to do better at school, find employment and improve their health and wellbeing by developing confidence, life skills and resilience.

We strengthen community organisations working with young people in 3,500 local communities.

  • We secure funding for our members to deliver education programmes to young people.
  • We provide training and development opportunities for staff and volunteers who work with young people.
  • We provide nationally-recognised quality assurance for organisations working with young people, including advice on policies and procedures, safeguarding and discounted insurance.
  • We hold regional and national networking events to share effective practice.

We also influence national and local government to champion the value of young people’s services and the importance of strong youth policies.

  • We work with statutory and voluntary sector organisations locally and nationally to improve support to young people. Sometimes, we form coalitions to fight for change.
  • We work with young people and our members to bring their direct experiences to decision-makers’ attention.

Ambitious plans for the youth sector: 2015-2018

We have worked hard in challenging times to establish Ambition as a leading voice within the youth sector.

Our three-year strategy Leading the Way sets out what we’re going to do to ensure organisations working with young people can deliver services of the highest quality, giving young people everywhere the chance of a better future. We have four aims until June 2018:

Aim 1: We will improve the quality of services for young people across the UK

Raising the standard of young people’s services is a key priority for us. Through our commitment to improving quality, young people will get the best outcomes from local services now and in the future.

Aim 2: We will invest in our members and partners

Using our knowledge, networks and expertise, we will continue to strengthen our members and partners working in communities across the UK. Through our growing profile and national voice, we will offer funding and resources for our members to deliver locally to even more young people.

Aim 3: We will listen to young people and meet their needs

Young people’s needs and views will be embedded right across the organisation, actively involving them and our Youth Council in the design, delivery and evaluation of our work. We want to particularly work with those young people who need our help most.

Aim 4: We will be a leading, ambitious organisation

After 90 years of working in local communities, our heritage is as important as ever. Through increased influence, profile and voice, we will make the case for investing in young people.